Blogs & Articles
Written By:
Miko Miguel Hechanova Ramos
Sep 25, 2025
The dried fish industry of Capiz, the Seafood Capital of the Philippines, received national attention when popular actress and content creator Alex Gonzaga visited the sun-drying area of Brgy. Dumulog, Roxas City. Accompanied by Uswag Ilonggo Congressman Jojo Ang, Alex not only toured the area for her vlog but also personally bought some of the well-loved dried fish products that Capiz is famous for. Her visit highlighted the importance of the dried fish industry — a livelihood that sustains hundreds of families in Roxas City — while showing millions of viewers why these products remain one of the most in-demand pasalubong items in the country and abroad.
Brgy. Dumulog: The Heart of Dried Fish Production in Capiz
Brgy. Dumulog has long been recognized as one of the busiest hubs of dried fish production in the Visayas. Each morning, locals spread out trays of freshly caught fish — from danggit and dilis to pusit and salinas tuyo — letting the warm Capiz sun naturally preserve them. This traditional practice, passed down through generations, has become a symbol of local aquaculture and resilience.
The area supplies not only local markets but also bulk buyers, resellers, and exporters. When Alex Gonzaga walked through the drying grounds, she shined a spotlight on this daily routine that many Filipinos take for granted, yet is essential to keeping Capiz known as the Seafood Capital of the Philippines.
Why Dried Fish Matters to Capiz and Beyond
Dried fish isn’t just a product — it’s part of the culture and economy of Roxas City. For many families, it represents their livelihood. For buyers, it’s a taste of home. And for resellers, it’s a profitable business opportunity.
Capiz seafood products like dried pusit, danggit, and tuyo are among the fastest-moving items in the pasalubong and export market because they are:
Compact and vacuum-packed — easy to bring abroad or ship nationwide.
Odorless packaging — making it accessible even for OFWs and international resellers.
High in demand — both Filipinos and foreign communities recognize dried fish as a flavorful, versatile food.
By choosing to feature and even purchase dried fish, Alex Gonzaga helped amplify the message that this traditional product still has a place in modern Filipino dining and continues to be a livelihood anchor for Capiz fisherfolk.
The Role of Support and Recognition
When high-profile personalities like Alex Gonzaga and leaders like Congressman Jojo Ang take the time to visit and support local producers, it uplifts the entire industry. It validates the hard work of fisherfolk, laborers, and small business owners who wake up early to prepare and process seafood under the sun.
It also encourages more people — both consumers and resellers — to explore how they can support Capiz seafood. Whether by purchasing directly, selling abroad, or introducing dried fish to new markets, every effort helps sustain the reputation of Capiz as the Seafood Capital of the Philippines.
Alex Gonzaga’s visit to Brgy. Dumulog was more than just a vlog shoot — it was a moment of recognition for the dried fish industry that has shaped the culture and economy of Roxas City for generations.
At RXS Seafood Hub, we are committed to continuing this tradition by providing high-quality, vacuum-packed dried seafood that’s perfect for pasalubong, nationwide distribution, or even international reselling. Every pack we sell supports local fishing communities, keeps heritage alive, and shares a taste of Capiz with the world.
So whether you’re looking for the best dried fish from Capiz, a unique Filipino pasalubong, or a profitable seafood reseller opportunity, RXS Seafood Hub is your trusted partner.
